The Hot Shoe Show & Co Sdn Bhd

Immersing consumers in the SEA Games with VR

Category: Interactive Engagement

Number of Consumers Engaged

7,541

Number of Teams

Number of Outlets

300

Milo SEA Games

MILO needed an activation campaign that leveraged on the games to help drive sales. So, we created a virtual SEA Games Area where Malaysians were able to strap in, and immerse themselves in the spirit of the games, and win some cool prizes! The cost? Just 1 cup of Milo.