Immersing consumers in the SEA Games with VR

Category: Interactive Engagement

Number of Consumers Engaged

7,541

Number of Teams

6

Number of Outlets

300

Milo SEA Games

Maxis wanted to host an entrepreneurship seminar In conjunction with the upcoming SEA Games held in Malaysia, MILO needed an activation campaign that leveraged on the games to help drive sales. So, we created a virtual SEA Games Area where Malaysians were able to strap in, and immerse themselves in the spirit of the games, and win some cool prizes! The cost? Just 1 cup of Milo.

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