Immersing consumers in the SEA Games with VR

Category: Interactive Engagement

Number of Consumers Engaged


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Milo SEA Games

MILO needed an activation campaign that leveraged on the games to help drive sales. So, we created a virtual SEA Games Area where Malaysians were able to strap in, and immerse themselves in the spirit of the games, and win some cool prizes! The cost? Just 1 cup of Milo.

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